Little Hands, Big Plans - Motherhood and Business

How to Start a Coaching Business as a Mom

Emilia Coto Season 1 Episode 4

Ever thought about becoming a coach—but weren’t sure where to start? This episode of The Little Launch Series will walk you through how to start a coaching business as a mom.

You’ll learn:

  • What kind of coaching niches are a great fit for moms
  • Realistic income expectations and how much time it takes
  • How to create a simple coaching offer
  • Tools to manage clients and get paid
  • How to find your first client—even without a big following

This is one of the most flexible and meaningful ways to earn income while staying rooted in your family life—and you don’t need to be certified or “perfect” to begin.

Leave a review with your coaching idea or launch story—and you may be featured in a future episode!

If this episode resonated with you, please share it with another mom who needs encouragement. Subscribe so you never miss an episode, and connect with me on LinkedIn.

For other episodes and resources, visit our website at https://littlehandsbigplans.co/pages/podcast

  Welcome to the Little Launch series, a  mini series from Little Hands Big Plans, the podcast where we talk about building a life of freedom and intention after motherhood, one small step at a time. In each short episode of this series, I'll walk you through one practical, flexible business idea that you can start as a mom right from home.

These are low cost, practical, nap time friendly ways to build income without sacrificing the season you're in. Let's launch something little that could grow into something big.

 So for today's miniseries, we're gonna talk about how you can start a coaching business as a mom. And coaching is one of the fastest growing small business models, especially for moms. Why? Because it's personal, flexible, and deeply impactful. So let's talk about the statistics and what you can expect.

How much so beginner coaches often earn between $500 and $2,000 per month with a few clients. Coaches that are offering group programs or courses can scale to 5,000 to 10,000 plus monthly. And most start with one to three paying clients and grow from referrals or content. So normally your first clients are gonna be somebody that you know, or someone that knows someone you know.

It typically takes between five and 10 hours per week to start coaching part-time. So this is perfect for you if you're always the friend that people turn to for advice. If you have walked through some difficult things in your life and have overcome it, or if you have a heart to guide others with purpose.

So as a mom, you're always solving problems, and so the problems that you solve can be used to help others and save people time as they go through things. Many moms start coaching businesses based on their professional skills. So for example, I have a friend who used to be a human resource manager for a big company, and after kids she started a human resource consulting business for other small businesses that then.

Couldn't normally afford a full-time human resource person, but are big enough that they could use this service on a part-time basis. Um, now she also offers courses for people that can't afford even that, and she helps them build their human resources, even as a startup. So if you need inspiration, think about the work that you did before kids.

And how that can be transformed in a coaching business. And even for things that are typically professions like law, healthcare, you can still help others.  If you were a nurse before kids, you could do coaching related to health or the healthcare system. It doesn't necessarily have to be medical advice.

There's also things that, could involve, for example, consulting. To insurance companies or personal injury lawyers if you were in the healthcare space. But the topics and the possibilities are endless. It's people pay for  problems that they wanna solve, and in ways that they wanna save time.

So some examples, just to get you rolling, is lactation consultant for moms or,  moms that are struggling with sleep. Or productivity and time management, counseling, language development, motherhood and routines, faith and mindset, goal setting, big life transitions. There is so many possibilities, and there's space for you to serve from your own journey.

So coaching is all about helping someone get from point A to point B faster with more clarity and support. An example is my friend Hannah. She coaches moms through pregnancy and postpartum, and it's all about health. How can you be as healthy as possible? While you're going through your pregnancy journey through fitness and nutrition.

So if you're curious about your idea, look at what others are doing for inspiration and for ideas, and just know that there is room at the table for you as well. So let's go step by step. So step number one is you're gonna wanna choose your niche. For figuring out what you can coach in. Think about what people come to you for.

And most of the times this will be something that you don't even think. It's so easy for you and you're constantly having people ask you for advice on this topic, you can also think about the hardships and things that you have overcome and. How you can help others with. So if you've gone through terminal illness in your family, or if you've gone through adoption or really anything hard, think about that and how you might be able to help others.

I. And you can also think about what lights you up? What are you passionate about? What would you do if my, if money was not an object, what would, what is the thing that makes you feel purposeful? And then once you decide what that is, then start simple. I usually recommend that you can start with one-on-one coaching simply because you can get the most amount of feedback.

So  you can see what people are struggling with more deeply with one-on-one, and then from there you can start a group or a course, but if you don't have that data, it will be harder. So for pricing, typically coaching businesses for one-on-one start between 97 to 2 97 as a starting point, and then  it's a great idea to have some type of discount at the beginning to build experience and to get testimonials, and then for starting to set up your basics again, just.

Keep it simple. It doesn't have to be this big business forever, business scaling, all of that stuff. You can collect the information you need on Google forms or type forms. You can use Calendly for scheduling. You can accept payments through PayPal or through um. Zelle, even e transfers. So don't complicate it.

Don't think that you have to have a website. You can get your first client directly through someone you know, and by sharing your story and your own transformation, it could, usually someone's first coaching client will come from someone they know or from. A direct referral of someone they know. And if you're having trouble, even with that, you could offer one or two free spots in exchange for honest feedback.

Once you start having,  more testimonials, and once you get to know your ideal client better, it'll be easier to go grow from there. So as wanna leave you with some encouragement that you don't have to be the most qualified person. You just need to be a few steps ahead, and you have to be willing to walk with someone.

So a lot of times people don't start because it just seems so daunting and so complicated, but coaching can be something that you. Start small. Start with 1, 2, 3 clients. That's all you need. Once you start feeling more comfortable, you can add more. Proverbs three five to success. Trust in the Lord with all your heart, and do not lean on your own understanding in all your ways.

Acknowledge him and he will make your path straight. So you don't have to know where this will lead. Just trust that the gifts you were given weren't just for you. They were meant to be shared. They were meant to help others. So start small, start now, and God will meet you in the next steps. That's it for today.

 If you're thinking of trying coaching, or if you have already started, I'd love to hear about it. Please leave a review with your idea or what you launched and I may feature you in an upcoming episode. 

So next week we're gonna cover another part-time business idea from our list and break it down step by step.

Until then, remember, your little hands are building big plans, one small, faithful step at a time.